After 2020, due to the decrease in the number of customers caused by the spread of COVID-19 and the rapid expansion of digital measures (EC-SNS), physical stores are required to provide more advanced added value than ever. We are entering a phase where conventional experience is no longer applicable. However, in the Japanese fashion market, understanding of the fundamentals of visual merchandising is still low, and there is a persistent belief that the old-fashioned “visualization of MD = VMD” is the correct approach. The ability to apply this method in stores is limited, image appeal has slowed down, and the storefronts of many brands are losing even the most important “individuality” that fashion inherently possesses. There are still few specialists in Japan who understand the latest VM and can put it into practice, and even if they have the sensitivity, there are not enough leaders who can explain it logically.

We offer the first program in Japan where as many people as possible can understand and learn the essence of the new VM necessary for the modern age by learning the latest and most modern VM through lectures and practices.